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September 11, 2007
Death of an Expression
This sapphire image lifted from Flickr denizen Orbital Joe.
Occasionally there is a moment when it becomes crystal-clear that a particular formerly hip word or phrase has outlived its usefulness. I experienced such a moment on the way to work this morning.
If you’ve spent any time listening to radio in the Bay Area you’re familiar with Tom Shane, who for many years has been blanketing the airwaves with advertisements for his jewelry concern, the Shane Company. Tom seems like a nice guy, but one thing we can say for sure about him is that he is—how to put this delicately?—extremely white. This did not, however, prevent him from uttering the following phrase bragging on his company’s wares:
“Our selection of sapphires is off the hook.”
End of story.
Whatever else
Posted by bill at September 11, 2007 10:39 AM
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Comments
Wait till next spring when he'll claim the collection is now "off da hizzie."
Posted by: xian at September 14, 2007 12:24 PM